
If you’re a Defgripper, then you’ve already seen this. But regardless, I thought it was interesting enough to throw up. Nuno talks about Nike’s position in BMX right now, and how people are taking it. Check it out here
Does Nike belong in our sport? Will we benefit from having them around? What do you guys think?
Personally, I’m not a fan of all the Nike hype bullshit going on with the “in crowds” of every facet of pop culture (including skateboarding/bmx), where you need the newest ltd colab dunks to be cool. But, if they want to put money into our sport specifically, I’m totally down.